Are you an independent game developer who wants to take a chance in starting your own small business? Do you have a game that you want to promote to the virtual marketplace, which you highly believe would be a successful one against other similar games in the same genre or category? If you do, you might need the help of professionals to assist you in marketing your product. Basically, a game should be able to cater to more players.
However, you need to have specific target market and focus on them. Some game developers tap on an already existing niche market, while others target family-friendly general mass. Whichever you choose, make sure that they will enjoy the game as much as you do. This means all instructions and gameplay should be made as intuitive as possible. Once you come up with a game that some gaming enthusiasts within your target market love, then you should be ready for big success. Here are few tips to help you market your independent video games.
1. Use captioning services to make your game available for those with hearing problems. According to a WHO report in 2013, approximately 360 million people across the globe have disabling hearing loss and over 285 million people are visually impaired. By providing Closed Captioning (CC), subtitles for the Hard of Hearing (HoH) and subtitles for the deaf and Hard of Hearing (SDH), you can reach out to more players.
2. Make your game available for play to a wide range of people. Some people choose to download a game via the internet while others prefer to play online. Depending on the nature of your game, it is best to find ways to make your game appeals to more users. You may also want to provide trial or mini version that people can play before they download or sign up for the real one.
3. Use social media to promote your game. Use visual graphics and possibly sound, along with some sentences with links to your game site. You may also want to consider using paid advertisements or contact game bloggers to review your game before it is released for the public. This way you can improve any possible glitch or enhance parts of the game before its public release.
Start small by developing one game at a time. Once you finish with the first game and reap success, you can continue by developing a sequel or creating a new one.